Legal

Terms of Service

Last updated: September 23, 2026

These terms are the agreement between you and Artwello. They cover what you may do with the service, what you get to keep, what we promise, and what happens when something goes wrong.

Who you are contracting with

Artwello is operated by Kostiantyn Holub, Jednoosobowa działalność gospodarcza (sole proprietorship registered in Poland). Registered address and full details are on our Imprint page. In these terms "we", "us" and "Artwello" mean that business, and "you" means the person using the service.

By creating an account or using artwello.com, you accept these terms, our Acceptable Use Policy and our Privacy Policy. If you do not accept them, please do not use the service.

Who may use Artwello

You must be at least 16 years old to create an account. If you are younger than that, a parent or guardian can hold the account and let you use the tools. The account, and responsibility for it, stays with them.

You need to give us a working email address and keep it accurate: it is how we confirm your account, reset your password, and reach you about your purchases. Keep your password to yourself; you are responsible for what happens under your account.

What the service does

Artwello turns a photo you upload, or a description you write, into a printable coloring page, and other tools as we add them. The work is done automatically by our own algorithms together with third-party AI models.

The service is delivered entirely online. There are no physical goods: you receive digital files (PDF, PNG) that you download and print yourself.

Results are generated, not curated. Photographs differ, and so do outcomes: a well-lit portrait produces a better page than a dark, blurry group shot. We give you a live preview, several styles and complexity levels, and free starter credits precisely so that you can steer the result, but we cannot guarantee that any particular image will produce a result you like.

Credits, plans and how you are charged

Everything in Artwello is paid for in credits. A coloring page costs 3 credits, whether generated from your own photo or from a text prompt. The exact price is always shown on the Generate button before you commit.

New accounts get 10 credits free. Subscriptions grant a monthly allowance; credit packs grant a fixed number in one purchase and also include a few days of Hobby-plan perks. Current prices and allowances are on our pricing page.

A subscription's credits belong to the billing period they were granted for. Each renewal resets your plan credits to that plan's full allowance rather than adding to what is left, so unused plan credits do not carry into the next month, and when a subscription ends any that remain are written off.

Credits from a one-off credit pack are a separate purchase and do not expire: they stay on your balance whether or not you subscribe, and they are not affected when a subscription ends. When you generate something we always spend your plan credits first, so the credits with a deadline are used before the ones without.

Generating a page again with different settings creates a new page and costs credits like any other generation; the earlier version stays in your gallery.

If a generation fails, the credits it cost are returned to your balance automatically. You do not need to ask.

Billing, renewals, taxes and refunds are covered in detail on our Payment, Delivery & Refunds page, which forms part of these terms.

The images you upload

You keep ownership of everything you upload. You are not giving us your photos.

You do grant us the limited licence we need to run the service: to store your image, transmit it to the AI providers listed on our Subprocessors page, process it, and generate and store the resulting pattern for you. That licence exists only to deliver what you asked for, lasts as long as you keep the file with us, and ends when you delete it. We do not use your images to train AI models, and we do not licence them to anyone else.

You must have the right to upload what you upload. That means: your own photograph, or one you have permission to use. Do not upload copyrighted images belonging to someone else, and do not upload identifiable photographs of other people without their agreement. If a rights holder objects, we follow the process on our Copyright & Takedown page.

You are responsible for what you upload and for the consequences of uploading it.

What you get to keep

You own the patterns you generate, and you may use them commercially. That is included in every plan, including the free one. There is no separate commercial licence to buy, and nothing you generate yourself is ever watermarked or limited in the formats you can download it in, whatever you pay.

Concretely: you may print your patterns, give them away, sell the printed product, sell the digital file you generated, and use them in a business: a craft shop, a workshop, a school, a market stall. The only condition is the one above: you must hold the rights to the source photograph you used.

Patterns other people published to the shared catalogue are not yours in that sense. They are someone else's work, shared for you to paint. You may download and paint them for your own use. Those downloads are limited to a number per week on every plan; on a free account they are also watermarked, and a paid plan removes the watermark and raises the limit. Either way, reselling somebody else's catalogue pattern is not included.

  • You may not resell, rebrand or sublicense Artwello itself, or offer its generation as your own service.
  • You may not use automated or bulk generation to build a competing catalogue or dataset, or to train a machine-learning model.
  • You may not redistribute images from our own ready-made catalogue as if they were your creations.
  • You may not present AI-generated output as a hand-drawn original where doing so would mislead a buyer.

How you may use the service

Our Acceptable Use Policy lists what is not allowed and how we enforce it. In short: do not upload illegal or abusive content, do not use the service to impersonate or harass anyone, do not attack or probe our systems, and do not try to work around credits, rate limits or access controls.

Breaking those rules can cost you your account. Where the breach is serious or illegal, we may suspend it immediately and without notice.

Availability and changes

We aim to keep Artwello running continuously, but we do not promise uninterrupted service. Maintenance, provider outages and faults happen, and generation depends on third-party AI services we do not control.

We may add, change or withdraw features. If we remove something you are paying for, or make a change that materially reduces what your plan gives you, we will tell you in advance and you may cancel and receive a proportionate refund of the period you have paid for and not used.

We may discontinue the service altogether. If we do, we will give reasonable notice, stop taking payments, and give you time to download your patterns.

Suspension, termination and your data

You may stop at any time: cancel your subscription from your billing settings, or delete your account entirely from your data and privacy settings. Deleting the account removes your patterns and files and cancels any running subscription.

We may suspend or close an account that breaches these terms or the Acceptable Use Policy, that is used fraudulently, or where we are legally required to. Except where the law prevents it or the breach was serious, we will tell you why and give you a chance to respond, and we will refund any unused prepaid period.

Deleting your account is permanent. Export your data first if you want to keep it. The export button is on the same page as the delete button.

Warranties and liability

The service is provided as it is. Beyond what the law requires of us, we do not warrant that generated output will be fit for any particular purpose, that it will meet your expectations aesthetically, or that the service will be error-free.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights are unaffected by anything written here.

Subject to that, our total liability to you for any claim connected with the service is limited to the greater of the amount you paid us in the twelve months before the claim arose, or €50. We are not liable for indirect or consequential loss, for lost profits, or for the loss of images you did not keep a copy of, so please keep your own copies of anything that matters to you.

Governing law and disputes

These terms are governed by the law of Poland. If you are a consumer resident in the European Union, you also keep the protection of the mandatory consumer law of your own country, and you may bring proceedings there.

Please write to us first. Most problems are settled in an email. The European Commission also provides an online dispute resolution platform for consumers at ec.europa.eu/consumers/odr. We are not obliged to use, and do not currently commit to, an out-of-court dispute resolution body.

Changes to these terms

We may update these terms. The date at the top shows the current version. If a change materially affects your rights or what you pay, we will notify you by email or in the app before it takes effect. Continuing to use the service after that means you accept the new version; if you do not, you may cancel and delete your account.

Contact

Questions about these terms: [email protected]. Postal address and registration details are on our Imprint page.